Eclair Day

“Be a smart cookie: participate in Eclair Day!”

Saturday November 20th marked the second Eclair’s Day.

Once a year, gluttony is a good deed: eat a good dessert and give childhood cancer a taste of its own medicine! During one whole day, eclairs will be sold to defeat children’s cancer. How cool is that?

Bakers offer the ingredients and their workforce, customers pay a little extra and the whole amount will be donated to the KickCancer Foundation to finance research... Everyone contributes!

Eclair’s Day offers a wonderful opportunity to show solidarity with patients and families who were confronted with children’s cancer. It also shows that bakers contribute to making the world a better place.

Pierre Marcolini, Eclair Day’s godfather, invited his friends to support KickCancer and some major names are back for this second edition!

Brussels: Pierre Marcolini - Brian Joyeux - Saint-Aulaye - De Baere - Van Dender - Renard…

Flanders: Joost Arijs - Herman Manus - Zuut - Painture - Atelier Lucas...

Wallonia: Ducobu - Darcis - Normandie - Pâtisserie Giot - Carrément Bon…

All the Delhaize supermarkets in your region joined as well. In addition, Le Pain Quotidien bakery chain proudly participated for this second edition.

This action was made possible thanks to our generous sponsors, Delhaize and the National Lottery.

Discover the 2021 participating bakeries here.

The second edition will take place on Saturday 19 November 2022.

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